Recover the wishlists Steam isn’t crediting you.
Your free dashboard tracks the daily wishlist trend and the public Steam UTM split. Total Lift Attribution uses your Steamworks “Wishlists by day” CSV to back out the ~75% of campaign-driven wishlists Steam’s UTM dashboard misses. You get it per campaign and per day, with the baseline math, so it can go straight into your post-mortem.
- ✅ Daily wishlist trend per game
- ✅ Public Steam UTM source split
- ✅ Calibrated revenue cone (P10/P50/P90) for any released game
- ✅ 5 nearest-neighbor comp launches with revenue
- — Total Lift Attribution upload
- — Per-campaign cost-per-wishlist breakdown
- — Recovered-baseline math
- ✅ Everything in Free, plus:
- 🔓 Total Lift Attribution — upload your Steamworks CSV
- 🔓 Per-campaign true cost-per-wishlist (recover the ~75% Steam misses)
- 🔓 Recovered-baseline math, pasteable into your launch post-mortem
- 🔓 Re-runnable through your full launch window
- 🔓 Marketing-lever causal estimates with confidence intervals
14-day full refund if you haven’t uploaded data yet. Terms →
What Total Lift Attribution does
Steam’s built-in UTM dashboard counts a wishlist as campaign-attributed only when the user clicked your campaign link AND completed the wishlist add in the same session. Real users, especially indie game buyers, rarely behave that way: they discover via your campaign, leave, come back later, then add to wishlist. Steam attributes those to direct / none.
Total Lift Attribution compares your “Wishlists by day” CSV (the one Steamworks gives you) against a 14-day median baseline to back out the per-campaign lift, including the late-returning users Steam loses. In our internal benchmarks this typically recovers ~75% more campaign-attributable wishlists than the Steam UTM count alone. On a $500 streamer test that moves the cost per wishlist from the $16.67 Steam reports to $5.15, a 69% difference.
For an indie launch with $5K-$50K of marketing spend on the line, that’s the difference between calling a campaign a flop and doubling down on it.